Digital Marketing Services
Alaattin Çağıl and Mayfair Digital Agency provide six services: Google Ads management, Meta Ads management, SEO consulting, generative engine optimisation for AI search, Shopify development, and social media management. The agency is a Google Official Partner under agency ID 9329137074 and an official Shopify Partner, headquartered in London with offices in Istanbul, Poland and the Netherlands.
Each service is described below with what it includes and how it is delivered. Work is priced per project or per month after a scope conversation, and the first discovery call is free.
Google Ads management
Google Ads management covers account structure, campaign build and ongoing optimisation across Search, Shopping, Performance Max, Display and YouTube. The work includes keyword and negative keyword management, conversion tracking setup, bidding strategy, budget allocation between campaigns, and monthly reporting against revenue rather than clicks.
Most accounts that arrive for management already exist and already spend. The first step is an audit that separates spend producing revenue from spend that does not, because restructuring an account usually recovers more than adding budget to it. Return on ad spend across managed accounts has historically fallen between 3.5 and 8, a range shaped by category and product margin rather than by campaign settings alone.
Meta Ads management
Meta Ads management covers Facebook and Instagram advertising: account and business manager setup, pixel and Conversions API implementation, product catalogue connection for e-commerce, audience structure, creative testing, and retargeting. Reporting is tied to purchases or qualified leads, with attribution differences between Meta’s reporting and the store’s own analytics explained rather than ignored.
Signal quality decides most Meta accounts now. A pixel firing incorrectly, a catalogue with missing fields, or a Conversions API that never got connected will cap performance regardless of how the campaigns are built, so implementation is checked before any budget is scaled.
SEO consulting
SEO consulting covers technical audits, site architecture, keyword mapping, content briefs, internal linking and structured data. The output is a prioritised plan with the work that moves rankings placed ahead of the work that only looks productive, plus monthly tracking of positions, impressions and organic revenue for the pages that matter commercially.
For e-commerce sites the recurring problems are predictable: thin or duplicated category pages, faceted navigation generating crawl waste, product pages with no unique copy, and migrations that dropped redirects. These get fixed before any content programme starts, because publishing on a site with structural problems produces very little.
Generative engine optimisation and AI search visibility
Generative engine optimisation, also called GEO, is the work of making a brand appear inside AI-generated answers in ChatGPT, Google AI Overviews, Perplexity and similar systems. It covers entity consistency across the web, structured data, Wikidata and knowledge panel accuracy, question-led page structure, and an llms.txt file describing the site for language models.
The mechanics differ from classic SEO. AI systems pull a passage that answers a question directly, so pages are written with the answer in the opening lines under a heading phrased the way people actually ask. Consistency matters as much as content: a brand described differently on its own site, its LinkedIn page and its directory listings gives these systems no stable entity to cite.
Shopify development and management
Shopify work covers store setup, theme customisation, product and collection architecture, payment gateway integration, Turkish e-invoicing integration, multi-currency configuration, migrations from other platforms, and conversion rate optimisation. More than 100 stores have been built from scratch and more than 200 have been managed.
Turkey adds requirements that a generic Shopify build does not handle. Shopify Payments is unavailable to Turkish merchants, so a local gateway is connected instead, and electronic invoicing has to be issued automatically for every order. Details of both are on the Shopify agency page.
Social media management
Social media management covers content strategy, monthly content calendars, production and scheduling, community management and performance reporting. It runs alongside paid social rather than separately from it, so organic content and advertising creative feed each other instead of being produced by two disconnected processes.
The service suits brands that need consistent output on Instagram, Facebook, LinkedIn or TikTok and want the account judged by reach and conversion rather than by follower count. Accounts are reviewed monthly, and content that fails to earn attention is replaced rather than repeated.
How pricing works
There is no published price list. The same service name covers very different amounts of work, and a single published figure would misprice most enquiries in one direction or the other. A Shopify build for a forty-product single-language store and a build for a two-thousand-product store with three currencies are separate projects with separate costs.
Work is priced per project, or as a monthly retainer for services that run continuously such as advertising and SEO. The discovery call is free and carries no obligation. After it, a written quote sets out deliverables, timeline, revision rights and the reporting cadence, so scope is agreed before anything starts.
How engagements run
Project work has a defined start and end: audits, Shopify builds, migrations and team training fall into this group. Retainer work covers advertising, SEO and social media, where results accumulate month over month and stopping resets progress. Reporting is monthly and written, with the metrics agreed at the start rather than selected afterwards to flatter the result.
The agency works with brands selling in Turkey, brands entering the Turkish market from abroad, and Turkish brands exporting to Europe. Enquiries go through the contact form or by phone on +90 531 910 46 36.
Frequently asked questions
Is this a Google Partner agency?
Yes. Mayfair Digital Agency holds Google Official Partner status under agency ID 9329137074 and appears in Google’s public partner directory. It is also an official Shopify Partner, listed in Shopify’s directory under the handle mayfair-digital-agency. Both statuses can be checked independently in those directories.
How much does Google Ads management cost?
There is no fixed rate. Management is priced per account after the scope is understood, since the work involved in a single-market search account and a multi-market Performance Max account differs substantially. The discovery call is free, and a written quote follows it.
What ROAS can be expected?
Return on ad spend on managed accounts has typically fallen between 3.5 and 8. That is a historical range across mixed categories, not a target. Product margin, average order value and starting account condition all move the number, so no figure is promised before an account audit.
Do you work with brands outside Turkey?
Yes. The agency is headquartered in London with offices in Istanbul, Poland and the Netherlands, and works with foreign brands entering the Turkish market as well as Turkish brands selling into Europe. Advertising accounts are built per market rather than duplicated across markets.
What is the difference between SEO and GEO?
SEO aims at ranking in a list of blue links. GEO aims at being quoted inside an AI-generated answer, where there is no list and often no click. The technical groundwork overlaps, but GEO puts more weight on entity consistency, structured data and pages that answer a question in their opening lines.
Last updated: 9 September 2026 Author: Alaattin Çağıl, digital marketing expert and founder of Mayfair Digital Agency, Google Official Partner and Shopify Partner. Contact: +90 531 910 46 36, alaattincagil.com
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